ATTENTION-GETTING HEADLINE
REASSURING SUBHEADLINE that draws in your ideal client
Introduction Headline that leads them into your story
Attention grabbing headline that hooks them to keep reading
Write an intro for this page telling clients all about you. What’s your story, your background, your education or experience that got you here? Tell your client why they can relate to you and why you’re an expert. Give an intro to you and a bit of credibility, and pepper in an accolade or two if you’d like.
Paint a picture of what it’s like to work with you: remember, the secret to copywriting an about page is IT ISN’T ABOUT YOU! Clue her into what she could expect by working with a skillful, authentic ladyboss like you.
Another quote, fact, or headline that helps them skim the page and draws them in to keep reading
Take them on a journey & Show them that you get them, you are a regular person just like them.
And you used to be in pain, you used to have the problem they were having. But you triumphed over evil and here you are today, standing as living proof that they too can get where they are going (with your help, of course!). If you haven’t been in the position your clients are in, share a story about how one of your clients was in their position and how you helped them.
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